I drop my husband off at his office every day.  This morning, on my way back, I heard a story on the radio that made me think of real estate agent leads.  The odd thing is… the story was about Britney Spears.

Poor Britney can’t seem to catch a break.  It’s been a long while since she shaved her head, went after the Paparazzi with an umbrella, and partied all night with the wrong people.

Now, she seems to be getting her life on track with the help of her father.  Heck, she even performed a song at Madonna’s concert a few days ago.  It’s really great to see her turning her life around.

But Britney Had Another Crisis Yesterday

While she and her two sons were visiting her family in Louisiana, her youngest son, Jayden James had a seizure.  When the family called for an ambulance, they learned that it would be faster to drive the child to the hospital themselves.

So Britney and family tore off as fast as they could to get Jayden to the nearest hospital 25 miles away. Apparently, he had an allergic reaction to something he ate.  Let’s hope that Jayden recovers well and that there are no serious health issues.

Now, maybe I’m spending too much time thinking of how to help connect real estate professionals with buyers and sellers.  Maybe I’m becoming obsessed with helping real estate agents get flooded with real estate leads.  

The image of Britney racing down the Louisiana back roads to get to a Mississippi hospital 25 miles away immediately triggered a connection in my mind to real estate agent leads…

Here’s How My Mind Linked The Two: 

I hoped that Britney would find a doctor who had enough experience and knowledge, or ideally specialized training, about whatever could be causing her son’s symptoms to make the right diagnosis and give him the best treatment possible.

But then I realized that the chances of this aren’t great.  I’m sure she found a competent doctor.  But basically, Britney’s just stuck with whoever happens to be scheduled this morning at the hospital’s emergency room.

Isn’t That What Happens With A Lot Of Home Buyers And Sellers? 

Most home buyers and sellers have no prior relationship or knowledge of real estate agents out there.  But when the time comes to sell or buy their home, they’re pretty much stuck with the first real estate professional who returns their call, right?

Well, that’s not the ideal situation for the buyer, the seller, or the real estate agent, is it?  That’s no better than choosing an agent with the old “one potato, two potato” game.

To make sure you have a steady stream of buyers and sellers, you need to keep in touch with each and every potential buyer and seller you come across.  

They may not be ready to buy or sell their home right now, but you’re laying the foundation for when they ARE ready.  Provide them with information.  Build their trust with your knowledge and experience.  Get them to know, like, and trust you BEFORE they have a real estate emergency. 

That way, when the time comes and they need a real estate professional - and everyone does, sooner or later! - you’ll be the only one they’ll turn to.