The Night Begins

I went out to eat yesterday with my wife, daughter, dad, and step mom.  We went to eat steak.

It was great.  We had lots of great conversation, ate lots of good food, and just felt overly stuffed when we were done.

Our wait person was nice but one thing stood out through the night.  She wasn’t there when we needed her most.  Sure she brought our food and drinks out.

But…

When we ran out of drink, she was missing.  When we needed a new fork, she was missing.  When we needed extra napkins, she was missing.

So although the food was good there was something lacking.  If I had to rate her… she did her job.  Didn’t go above and beyond but just did her job at the minimum and went about her merry way.

Now on the other side of the token, today the same group went to Starbucks.

Customer service was out of this world.  They were slow brining a drink out so they gave us one on the house.  We asked for a few extra things and they complied.  While were sitting at the table a few of the staff even came over to check on us and see if we need anything.

Ok… Ok… I know you’re probably wondering what this has to do with Real Estate marketing and your business.  Well, it has to do with it more than you know.

It’s about bringing leads in.  It’s about getting to know them.  It’s about customer service.  It’s about getting referrals.

Allow me to explain.

It’s About Being There

One of the things Leah and I had discussed in the free report, teleseminar, and bonus was about progressive exposure.

In the first example, had I seen my wait person come by our table more than just to bring out food or drink, but to check on us regularly she would have seen we were out of drink.

Had she came by our table multiple times she would have seen we needed napkins…. You get the picture.  The more times she would have come by the more she would have been able to figure out our needs during that short hour.

In the process she probably would have gotten a bigger tip and received referrals from everyone at the table.  This is part of what progressive exposure is supposed to be about.

When you get real estate leads coming in… you’ve got to do something about them.  Jump on top of them right away.  Start communicating, find out what they want, find out what they need.  Keep in touch with them even if you know they aren’t going to buy something from you within the next week or month.

You never know when they will have a referral.

If you approach your real estate marketing strategy the same way Starbucks approaches customer service you may find yourself head over heels above your competition.

Here’s what I mean.  Let’s say you have a real estate marketing lead generation system that’s bring you a few leads each and every week.  You put them in your database, see if they need anything, and in most cases forget about them.

Progressive Exposure

Now, here’s where things change.  Instead of forgetting about them, It’s time to jump in with both feet and make contact with them each and every week.  Give them some value every week.  It doesn’t matter what it is as long as it’s valuable to them.

You could be updating them with interest rates or changes in real estate law that you’ve discovered.  No matter what it is, you’ve got to keep in touch with them.

That’s it.  Just keep doing that and every now and then throw in a few of the listing you have on your books that you think they might be interested in.  What you’ll find is your leads get to know your style.

They will get to know, like, and trust you over this period and be more apt to do business with you when they’re ready.  They’ll be more apt to refer you to others even when they haven’t worked with you before.  They’ll be more apt to do things for you because you’ve been doing so much for them.

It’s high time you put your but in gear and use progressive exposure like we’ve discussed.  If you haven’t gotten your hands on our Free Report or the Teleseminar, I suggest you go now and get it.  By the way, feel free to tell your friends and peer about the free report and have them sign up too.

This is all about creating the best real estate marketing strategy you can and succeeding in the toughest of times.

We’ll be doing more as time goes by.

Have a great day.